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Social Media Advertising

Advertising on Facebook, Instagram, LinkedIn, TikTok and on the Social Network in general is an effective way to introduce a brand, a product or a service to a specific and potentially interested audience.

At Oniro we specialize in the planning, creation and optimization of all aspects of Social Media Marketing Campaigns on account of our diversified skill set, our creative and strategic expertise.

We believe that, now more than ever, they are an essential way to give credibility as well as visibility to your brand.

We have developed a three-phase process for the creation of social media marketing campaigns.

Phase 1

Know the client

Before designs are created and texts are drafted, we have to conduct a preliminary study which, depending on the client’s needs, can consist of the following:

1.

Brand Analysis

2.

Analysis of the products or services offered and their characteristics

3.

Analysis of social media properties and their audiences (pages, accounts, groups)

4.

Competitor analysis

5.

Identification of one or more buyer personas

This phase is crucial to understanding how to communicate in the best way with the ideal audience in an effort to enhance brand reputation and highlight what features of the products or services set them apart from those of competitors.

Phase 2

The study of an effective Social Media Marketing strategy

Next comes the study of an effective Social Media Marketing strategy The next phase is the study of an effective Social Media Marketing strategy that is built around the needs and the resources of the client and is essential to obtaining optimal results while limiting any leakage in the budget.

Step 1

We identify the SMART Goal

The first step is the identification of a specific goal, quantifiable and realistic, a SMART Goal around which to structure all Social Media Marketing actions.

Step 2

We identify the Target Audience

Next, we identify a real Target Audience, that is the audience to which the ads will actually be shown. Reaching the right people right away is the key to successful advertising on Facebook, Instagram, LinkedIn and all other Social Networks.

In addition to providing the tools mentioned, tools that allow you to reach users based on their interests and behaviors, Social Networks show ads to users who have already interacted with a brand (by visiting a site or reacting to a post, for example). This is known as Retargeting, a very powerful mechanism for reaching clients who are already aware of a brand and actively encouraging them to carry out the desired action.

Phase 3

Planning and design of the actual ads

Once these two preparatory phases are complete, we can move on to the planning and design of the actual ads; ads that respect the brand while adhering to the best practices in advertising for each platform. From image design to video editing to writing the most effective texts, we strive to create unique ads and to highlight the distinctive features of the products or services being promoted so as to ensure that they stand out among those of the competition. Once it’s all online, we constantly monitor and update Social Media Campaigns to improve their performance and render them scalable. In doing so, we obtain an increase in results and a reduction in the budget necessary to achieve them. We maintain a dialogue with our clients in order to fulfill requests, propose promotions and to monitor the success of the Social Media Marketing activities.